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Want a Sale? Make the Next Step Obvious

You have traffic coming to your blog or website.  You’re using social media to network and build relationships.  A person comes to your landing page on your site, ready to purchase — credit card in...

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Making Your Brand Stand for More than Just Your Company

One of the nice things about social media is that it provides the opportunity to make your brand more than a logo.  As you communicate, listen and converse with people you humanize your brand and add...

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Social Media Insights from a Newbie

As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time.  Just...

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Review: Shoeboxed.com – Get Organized

With Shoeboxed.com (affiliate link), businesses can organize paper documents like business cards, receipts and bills. Just mail in your documents in a special pre-paid envelope and Shoeboxed will...

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Considerations for Using Facebook for Business

Businesses get really excited about Facebook when they see news like:The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page...

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The Importance of Consistent Brand Identity

Logos and brand names can be fun to create, but having too many may be confusing to your customers. Logos and brands help create associations with certain attributes or features within customers’...

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Indicators of Increasing Brand Loyalty in Social Media

Yesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? It can be challenging to measure brand loyalty since it often hides...

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Common Sense Guidelines for the Legal Use of Social Media

There are legal and best practice guidelines for how social media should and can be used by companies (Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one...

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Social Media in 15 Minutes Per Day

Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most...

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