Want a Sale? Make the Next Step Obvious
You have traffic coming to your blog or website. You’re using social media to network and build relationships. A person comes to your landing page on your site, ready to purchase — credit card in...
View ArticleMaking Your Brand Stand for More than Just Your Company
One of the nice things about social media is that it provides the opportunity to make your brand more than a logo. As you communicate, listen and converse with people you humanize your brand and add...
View ArticleSocial Media Insights from a Newbie
As a digital strategist, it’s important to not only understand how to use social media for business, but also to understand pain points when business people go to use it for the first time. Just...
View ArticleReview: Shoeboxed.com – Get Organized
With Shoeboxed.com (affiliate link), businesses can organize paper documents like business cards, receipts and bills. Just mail in your documents in a special pre-paid envelope and Shoeboxed will...
View ArticleConsiderations for Using Facebook for Business
Businesses get really excited about Facebook when they see news like:The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page...
View ArticleThe Importance of Consistent Brand Identity
Logos and brand names can be fun to create, but having too many may be confusing to your customers. Logos and brands help create associations with certain attributes or features within customers’...
View ArticleIndicators of Increasing Brand Loyalty in Social Media
Yesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? It can be challenging to measure brand loyalty since it often hides...
View ArticleCommon Sense Guidelines for the Legal Use of Social Media
There are legal and best practice guidelines for how social media should and can be used by companies (Disclaimer: I don’t claim to be a lawyer. For legal guidance on these issues, please seek one...
View ArticleSocial Media in 15 Minutes Per Day
Social media really is most effective when you put together a strategy, have a plan for implementation and can devote at least an hour per day to engagement and content production. The reality is, most...
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